Marketing and Advertising

Getting your business noticed


Marketing and Advertising Getting your business noticed Burgh House

Burgh House has developed marketing and advertising strategies for various organisations that needed to get something noticed.

Whatever it is that needs attention, we can help you bring it to your customers’ and future customers’ attention.

To learn more about marketing and advertising see below.

For an initial (free) discussion of your needs and how we can help please contact us.

About Marketing and Advertising

What’s the difference between Marketing and Advertising?

Business school students worry about the difference between marketing and advertising. Business people just want their businesses noticed by their customers and potential customers. We concentrate on the objective, not the theory.

Read all about marketing on the Wikipedia.

if you just want to know what it means for your business, read on…

Slide from ‘Basic Business Skills’ Module 2 Marketing your business Burgh House Marketing and Advertising

Slide from ‘Basic Business Skills’ Module 2 Marketing your business Burgh House Marketing and Advertising

Keeping it simple

Put simply, marketing is about making your customers, and your potential customers, aware of the products and services your business provides, and advertising is one specific way of doing that. The important thing to remember is that advertising is only a small part of marketing; the rest contains things like how you present your products, how you price them, what names you give them and how you make them available to customers and potential customers.

We can help you understand marketing and advertising and what they mean for your business (indeed, Catherine Turner lectured recently on this subject). We can explain the basic concepts while keeping it simple, practical and applicable to the real business world.

Then we can help you put that knowledge into practice in your business.

“I know that only half my advertising works, I just don’t know which half.”

Attributed to John Wanamaker, an American department store owner

We can help. Working with you we can advise on the types of marketing and advertising that are best suited to the product or service you want to promote and the customers that you expect to buy it. Then your promotional budget will go where it will do most good.

If you want to get your business noticed, your first step is to communicate with us.


I’m interested. What do I do now?

If you want to know more, please contact us for an initial discussion. We will meet with you and discuss your requirements and how we would go about meeting them. This initial meeting is free, and at the end we will write to you to explain how we can help you and what it would cost. If you decide not to proceed you pay nothing; but we are confident that you will see the benefits of working with Burgh House.

Please note that you can download a handy summary of our business services from our Documents page. Our full terms and conditions of business are available on this website.

Burgh House does not provide any services that require regulation under the Financial Services Ordinance 2008.

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