Business Planning

You wouldn’t build a house without having a plan…


Business Planning You wouldn’t build a house without having a plan Burgh House

Burgh House has the skills and experience to help you plan your business. Whatever your reason for planning or re-planning your business, we can help you through the process, at every stage from discussing your ideas through to drawing up the finalised plan document.

To learn more about business planning see below.

For an initial (free) discussion of your needs and how we can help please contact us.

Go to: About Business Plans and Planning • How Burgh House Can Help

About Business Plans and Planning

Go to: What is a ‘Business Plan’, and why do I need one? • Do I need a fancy document? • Tips and Tricks • OK, I need one. How do I get one?

What is a ‘Business Plan’, and why do I need one?

A business plan is an important document for your business or business project. Whether you are considering an entirely new business, or changes to an existing business, you should operate to a well thought out and researched business plan.

As well as giving you confidence that your business idea can be realised, a quality business plan can be used to explain your business idea to potential investors and business partners, convincing them that your business is based on sound research and realistic plans.

And the process of asking questions about your business to draw up the plan often reveals gaps in your thinking at a time when they can be easily addressed (though to get the full benefit of this it is helpful if someone outside your team is asking the questions). Otherwise these flaws might only come to light during implementation of the plan, when it may be much more costly to address them.

Your business plan sets out what your business aims to achieve, and how it will achieve it. It looks at what other businesses are doing, both competitors and likely partners, and it looks at what customers will want from your business. It sets these against the skills and experience that you and your management team bring, and ultimately shows, given the research you have obtained and any listed assumptions you have made, how well your business will succeed.

Do I need a fancy document?

Ultimately it should be your plan that matters, not how well it is presented. But investors, such as banks, and business partners are busy people. To get their support it is best if they can easily read and understand your plan and their proposed part in it. A well structured and presented business plan achieves this.

Good presentation also shows that you are serious. A plan that is poorly documented will often be taken to be a poor plan or one in which the business has little faith.

Good presentation cannot turn a poor plan into a good one, but it can make sure that a good plan is recognised as such and given the attention it deserves.

Tips and Tricks

  1. You can download free business plan templates from the Internet, but we don’t recommend them. Every business or business project is different, so there is no standard form for a business plan that works for all. You can’t just tick boxes on a form and expect it to challenge your thoughts and then show your business idea at its best.

  2. Spend the time to get the best possible data about the economic environment in which your business will operate. Up-to-date facts are better than assumptions, and fact-based assumptions are better then pure guesses.

  3. Don’t become ‘a slave to the business plan’. Things change and your business must adapt to them. Just because your plan envisaged a certain action at a certain time, make sure the logic and assumptions behind the plan remain true before you proceed. If not, don’t just carry on heedless . . . revise the plan.

  4. Further to the above, don’t try to plan too far ahead. After a fairly small period of operation, changes in the economic environment will almost certainly invalidate a few, or possibly even all of the assumptions you made when you drew up your plan. So don’t attempt a detailed plan that goes beyond when your assumptions are likely to hold valid as to do so wastes your resources, and may give more naïve readers a false sense of certainty, leading to dissatisfaction at a later date. Plan for the longer term, but only in outline.

  5. Don’t be afraid to seek outside assistance. This is not a failure on your part; it’s a sensible approach. Most of the world’s top companies use outside support to help them formulate and review their business plans.

OK, I need one. How do I get one?

If you are comfortable with structured strategic business planning, and you have the time and the skills to produce a quality document, you will find no difficulty in preparing a business plan yourself. However, you may appreciate having the plan reviewed by someone who is independent of your business, who can spot the questions you haven’t answered and the issue(s) you haven’t addressed before you find out about these the hard way.

You may prefer to have someone write and produce the plan for you, based on discussions with you and your business partners and research done on your behalf.

Whichever approach you prefer, Burgh House is keen to help.

Our experience ensures that you will ask the right questions about what your business should do and can achieve; obtain sensible and reliable answers to those questions; and then document these in a format that both you and any potential partners and/or investors will readily understand and find convincing.

How Burgh House Can Help

Go to: What will my business plan contain? • Where does the data come from? • What will I get and what will it cost?

What will my business plan contain?

When Burgh House prepares a business plan we structure it in a way that makes it easy to understand, for both you and anyone else you need to read it. A business plan prepared by Burgh House would normally contain:

An introduction and executive summary

This allows the person reading the document to get a quick idea of the general plan before they delve into the detail. Our experience shows that this helps them to understand that detail better.

A description of your business concept

This makes sure the reader knows what you are intending to achieve, before they get into how you are going to achieve it.

Information about you and your management team

Our experience shows that people are as interested in the ‘who’ as they are in the ‘what’. This section builds their confidence in you and your team.

Your plan

This is where the plan explains to the reader how you are going to go about achieving your business aims and objectives.

The research on which your plan is based

Your confidence in your plan will not be based just on ‘gut instinct’. This section sets out the research you have done, into the market, the competitors and the potential partners, to show that you plan can succeed in the real world.

Other sections may be added to meet specific needs. For example:

Where does the data come from?

This is your business plan. So whatever support we give, the contents remain totally under your control. We may make suggestions or challenge your ideas but we would never tell you what to do. If we did then it would cease to be your plan - it would be ours, and we aren’t the ones running your business.

What will I get and what will it cost?

You will receive an electronic copy of the plan document (as a ‘PDF’ file) which you can send out by email (both Bank of St Helena and Enterprise St Helena accept electronic submission of business plans). And we will supply copies of any original research we have done on your behalf that may be useful to your business but was not included in the business plan.

We can also provide as many colour-printed copies of your business plan as you require, put together as a quality presentation document (at your cost).

How much it will cost to prepare your business plan depends mostly on how complex it is to produce. Fortunately, because of our experience in preparing business plans, we will work with you in a way that minimises the amount of time it takes (both yours and ours) for us to produce for you a quality business plan.


I’m interested. What do I do now?

If you want to know more, please contact us for an initial discussion. We will meet with you and discuss your requirements and how we would go about meeting them. This initial meeting is free, and at the end we will write to you to explain how we can help you and what it would cost. If you decide not to proceed you pay nothing; but we are confident that you will see the benefits of working with Burgh House.

Please note that you can download a handy summary of our business services from our Documents page. Our full terms and conditions of business are available on this website.


Burgh House does not provide any services that require regulation under the Financial Services Ordinance 2008.

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